Your Own PA · Available 24/7

Appoint your
own PA.

Every missed call is a lost job. Every double-booking costs you a client. Your SmoothDay PA reads and drafts your emails, keeps your diary in order, and makes sure nothing slips — while you stay on the tools.

Appoint Your PA See How It Works →
0
Missed enquiries on their watch
24/7
Answering so you don't have to
£0
Lost to double-bookings
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Live example
Plumbing & Heating PA

Your PA would be configured for your business and industry — this is just one example of what it looks like in use.

portal.smoothdaypa.co.uk
MH
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Your PA
online · answering enquiries
P
Morning! New boiler enquiry just in from Sarah M. — she's seen your Google reviews and needs a combi swap ASAP. I've asked for her postcode and when she can be home. Shall I check your diary for this week?
08:14
MH
Yes — Thurs or Fri afternoon if possible. Quote her £1,800 fitted.
08:17
P
Done — Thursday 2pm confirmed with Sarah. Deposit request sent, job added to your diary. I've also chased Mr Davies about his outstanding invoice — he's replied and is paying today.
08:18
MH
Brilliant. What else have I got on today?
08:19
P
April 2026 — Mike Henderson
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09:00
Boiler install — 14 Maple Rd
Mrs Patel · Combi swap · Allow 4hrs
13:30
Sarah M. — Boiler survey
Booked by PA this morning · Deposit paid
14:00
Quote: bathroom refit — Thornton Ave
PA: quote sent, awaiting sign-off
17 Apr
Gas Safe inspection — annual
PA reminder set · Certificate renewal
Today's Tasks 3 open
Book Sarah M. — boiler survey Thurs 2pm Confirmed by PA · Deposit request sent Done
Chase Mr Davies — outstanding invoice £340 Payment confirmed this morning Done
New enquiry — burst pipe, 22 Oak Lane PA qualifying now · Checking diary In progress
ADI licence renewal — due 3 June 2026 Bea: reminder set, documents ready in portal Upcoming
Review new enquiry — Sophie M. Contact form submitted this morning New
Chat with Bea
Live Demo

Talk to Pippa — right now

This is the real Pippa. The same AI that runs for our live clients, every day. Ask her what she does, ask her to draft you an email, ask how she'd handle a lead coming in at 11pm. She'll show you.

5 decades of Jacqui's business experience — every instinct, every lesson, every standard — baked into every reply.

What can you do for me? Draft me an email to a client who hasn't paid What happens if a lead emails at midnight? How much does it cost?
Pippa
SmoothDay PA · live demo
P
Hi! I'm Pippa — your SmoothDay PA. I'm not a script — I'm the real thing.

Tell me your biggest admin headache, ask me to draft something, or just ask what I do. I'll show you exactly how this works. 👋

Your Industry

SmoothDay PA works for
any small business.

Every PA is configured around your business, your industry, and the way you work. Select your sector to see exactly how it works for you.

🔧
Trade & Construction
Tradespeople
Plasterers, plumbers, electricians, builders — stop losing jobs to a missed message.
See how it works →
✨
Health & Beauty
Salons & Therapists
Hairdressers, beauty therapists, nail techs — stay in the chair, not on your phone.
See how it works →
💼
Professional & Financial
Professional Services
Mortgage brokers, accountants, consultants — inbox and diary managed with precision.
See how it works →
🚗
Training & Education
Driving Instructors
ADIs and PDIs — pupil enquiries, lesson bookings and test reminders, all handled.
See how it works →
🌟
Any Business
Every Other Business
Coaches, photographers, therapists, retailers — whatever you do, we handle the rest.
See how it works →
How It Works

Your own PA,
three ways to reach them

While you're out earning, your PA is at the office. Answering WhatsApp enquiries, managing your calendar, and handling emails — automatically, professionally, in your name.

01
💬
WhatsApp — Your customers' first call
A customer messages asking for a quote or booking. Your PA replies instantly — qualifies the enquiry, checks your diary, and confirms the job. No more customers going cold while you finish work.
Instant replies Enquiry qualifying Auto-booking
02
🖥️
Client Portal — Your HQ
Log in from anywhere to see your full diary, every conversation your PA has had, tasks in progress, and documents — all in one place. No more Post-it notes. No more digging through texts.
Live diary All conversations Full oversight
03
✉️
Email — Professional, always
Quotes, confirmations, follow-ups and cancellations — drafted and sent in your name, in your voice, exactly as a professional member of staff would. Your clients never know it's automated.
Your name, your voice Auto-confirmations Full audit trail
What We Do

Everything your
new employee handles

💡
The services below are shown for a Plumbing & Heating business — as an example only.
Your SmoothDay PA is built entirely around your business, your clients, and your industry. It learns how you work, adapts as your business grows, and handles exactly the tasks that matter most to you — not a template, not a one-size-fits-all solution. A PA that's genuinely yours.
01 / Diary & Scheduling
Job Booking & Diary Management
Your diary managed intelligently — jobs booked, rescheduled, and confirmed without the back-and-forth of chasing customers.
  • WhatsApp enquiry handling and job booking
  • Diary conflict prevention and scheduling
  • Cancellation and rebooking management
  • Appointment reminders to keep your day on track
  • Deposit requests and payment chasing
02 / Admin & Compliance
Admin, Records & Compliance
The paperwork that keeps you professional and compliant — handled quietly in the background while you're on the job.
  • Certification and licence renewal reminders
  • Quote and invoice preparation
  • Customer record management
  • Document preparation and filing
  • Outstanding invoice chasing
03 / Communications
Customer Communications
Professional, timely messages sent in your name — so every customer feels looked after from first enquiry to job completion.
  • Instant enquiry responses on WhatsApp
  • Job confirmation and reminder messages
  • Cancellation and rebooking handling
  • Post-job follow-ups and review requests
  • Quotes and estimate communication
04 / Social Media
Social Media & Online Presence
Build your reputation and attract new customers — without it adding to your working day.
  • Before/after project posts and content
  • Content calendars and scheduling
  • Review and testimonial management
  • Instagram, Facebook and Google profile
Trust & Professional Standards

Built around your
professional obligations

Every SmoothDay PA is designed from the ground up to respect and reinforce the professional standards you work to — not cut corners around them.

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The examples on this page reference a Driving Instructor — this is illustrative only.
Whatever your profession, your SmoothDay PA is configured to understand and uphold the specific standards, regulations, and codes of conduct that apply to your industry. Every business is different — and your PA will be too.

"Your PA knows your industry's code of conduct. It doesn't just help you work faster — it helps you work right."

— The SmoothDay PA Standard

Whether you're a mortgage broker working under FCA rules, an accountant with HMRC obligations, a healthcare professional with strict data requirements, or any other regulated business owner — your SmoothDay PA is configured to understand those boundaries and work firmly within them.

We don't believe a PA should ever put your professional reputation at risk. That's why every communication sent on your behalf, every record kept, and every interaction logged is handled with the care and discretion your clients deserve — and your regulator expects.

Industry Configured
GDPR Compliant
Fully Confidential
Audit Trail Kept
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Confidentiality as Standard
Client information is handled with absolute discretion. Your data stays yours — never shared, never used for any other purpose. Every conversation is private and securely stored.
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Configured for Your Industry
Your PA is built around your professional obligations — not a generic template. Whether that means regulatory standards, sector-specific compliance, or the particular tone your clients expect, we configure everything to fit.
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Professional Tone, Always
Every message your PA sends reflects your professional standards. Whether you're dealing with clients, suppliers, or referral partners, communications go out with the right level of care, formality, and brand consistency.
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Full Audit Trail
Every message sent, every task completed, every document filed — all logged and accessible in your portal. If you ever need to demonstrate due diligence, it's all there.
Built on 5 decades of real
PA experience.

SmoothDay PA was founded by Jacqui Hughes, a PA and business support professional with over five decades of experience across a wide range of industries. Every PA we deploy — the responses it gives, the standards it holds, the boundaries it keeps — reflects that knowledge. The intelligence is artificial. The judgement behind it isn't.

Jacqui Hughes, Founder of SmoothDay PA
"I built the PA I always wished I could give every client — one that never forgets, never drops the ball, and always knows how things should be done."
Jacqui Hughes — Founder, SmoothDay PA
Why SmoothDay PA

The PA that pays
for itself on day one

One missed job pays for months of SmoothDay PA. But more than the money — it's the peace of mind of knowing no enquiry ever goes unanswered again.

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No More Missed Enquiries
Your PA answers the moment a customer messages — 6am, 9pm, Saturday morning. Every enquiry gets a response before they move on to your competitor.
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Double-Bookings Eliminated
Your PA checks your live diary before confirming any job. No more clashes, no more awkward calls to customers, no more lost deposits.
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Earn More. Admin Less.
Every hour spent on messages, follow-ups, and rescheduling is an hour you're not earning. Hand all of that to your PA and stay on the tools where the money is.
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Sounds Like You, Always
Every message goes out in your name, in your tone, with the professionalism your customers expect. Clients have no idea it's AI — they just think you've got brilliant admin.
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Up and Running in Days
No long onboarding, no complex setup. Tell us about your business, your services, and your pricing — your PA is live and taking enquiries within the week.
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Grows As You Grow
Start with WhatsApp enquiries and diary management. Add email, social media, invoicing, and more as your business scales — all included within the same service.
Get Started

Appoint your own PA

Stop losing jobs to missed messages. Stop wasting evenings on admin. Your PA is ready — tell us about your business and we'll have them set up and answering enquiries within days.

No form to fill in, no hard sell. Message Pippa — she's your first point of contact — get to know each other, and decide in your own time. Your first month is free.

  • No commitment required — just a conversation
  • We'll send a personalised overview of how your PA would work for your business
  • Your information helps us set up your portal and configure your PA from day one
  • Typical onboarding takes less than a week
  • UK-based support throughout — a real person, not a queue
Start with a chat

Message Pippa on WhatsApp whenever it suits you. She'll get to know your business, show you exactly what your PA could do, and walk you through everything — at your own pace, with no pressure.

Chat with Pippa on WhatsApp
Prefer email? Message Jacqui

Your first month is free, and Jacqui handles every onboarding personally.